Ricardo Poeta is co-founder and president of RuralCool, an association that aims at harmonising population density through the repopulation of rural and remote areas and is also co-lead of the Intelligent Mobility for Energy Transition initiative of the Smart Cities Marketplace. Ricardo has extensive international experience in communication & events and is a seasoned public speaker and facilitator of events, trainings, workshops and group discussions. He holds a postgraduate degree in Behavioural Change and is currently helping a local business in a rural area in Northern Portugal to become an unmanned and self-serve automated gas station.