Robert (Robb the Robot Guy) Cheek is the robotics and emerging technology analyst for Hyundai Motor Securities, the investment-banking arm of the Hyundai Motor Group. In his role at Hyundai, Mr. Cheek identifies, analyzes, and recommends robotics and emerging technology companies and related technologies for investment or partnership by internal and external clients. In addition to his role with Hyundai, Mr. Cheek serves as an advisor to several robotics companies in the US, South Korea, and Germany.
Prior to joining Hyundai, Mr. Cheek served as the director of business development for Yujin Robot’s Innovation Lab where he spearheaded the GoCart project, one of the world’s first AMRs (autonomous mobile robots). The success of the technologies created at the Innovation Lab resulted in a EUR50mn investment by the German consumer electronics company Miele.
Mr. Cheek has also served in several key roles for Sapinda Group’s investments in technology start-ups including Fyber, a digital media company that trades on the DAX where he worked on the IPO, and Azubu, an eSports broadcaster and content developer where he organized the first League of Legends Champions live eSports event held in Seoul in 2012.
Mr. Cheek has won numerous awards for his work in the robotics industry, including the Best Robot/Drone of CES 2017 by Engadget, 2017’s Best Drone by Robotics Business Review, Top Tech for CES 2018, Best Drone for Racing by Digital Trends CES 2018, Best Commercial Drone CES 2019, Best of CES 2019, and others.
Mr. Cheek has published a number of research papers about robotics for investors, as well as articles for various media outlets, including a project with TED regular Derek Sivers. He has made frequent appearances at media events in the US, Asia, the MENA region, and Europe. In addition, he has co-authored several pieces on start-ups and is currently writing a book about robotization and education.
Mr. Cheek holds an MBA from the Helsinki School of Economics, and a BA from the University of Florida. In addition, Mr. Cheek attended Cambridge University and holds several licenses and certifications, including a Project Management Certificate from Stanford University.